Marketing Strategy
Once we have thoroughly examined all aspects of your property and have established a value, we begin the all important advertising phase. Although we embrace traditional real estate marketing methods, we eagerly utilize new technologies to promote your land to all potential buyers. Our advertising scheme includes:
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Custom Marketing Packages – These packages include a detailed description of your property, GIS maps (aerial,
topography and location) and photographs. These are available in print or on the internet. -
Our Web Site – All of our advertising media drives visitors to our website. The majority of these visitors go directly to our Land for Sale page and search for properties.
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Email List Subscribers – For each new listing, we notify all of our subscribers that a new land listing has been added to our site.
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Direct Mail - Several times each year we mail newsletters containing advertisements of our listings to large landowners, developers, etc.
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Multiple Listing Service - Alabama Land Brokers is a member of the MLS so our listings are exposed to other real estate brokers. This MLS disseminates our listings to thousands of residential agent's websites.
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Commercial Listing Service - Although most of our listings are not traditional commercial listings, we submit all listing to large commercial member-only databases for added exposure.
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Land Websites - We use a selection of many national land-only websites.
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Local Newspapers – We continue to use print media to expose listings in this tried and true advertising form.
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Our Network of Land Buyers – With 10 years in the real estate business we have many long-term clients who are continually searching for new properties in Alabama and the surrounding areas. We notify these buyers of our new listings immediately.
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Proactive Networking - Many other brokers and agents are not members of MLS associations or specialize in other types of properties. We proactively offer co-brokering opportunities to these agents to leverage their contacts, we even offer to show properties for them without infringing on their agency.
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Off-Road Showing - We can offer on-site showing by way of all terrain golf cart to better give the buyer a feel for the property, comfortably.
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Creative Sales Strategies - We utilize both "private treaty" and "sealed bid" methods to generate the activity level needed for each individual listing based upon market conditions, competition, seller's timeframe, etc.
What does this mean to you, the potential land seller? Our land marketing system will generate more exposure to your land, which means more money in your pocket and a faster sale!